News that hit the genealogy world just prior to Christmas was that after many years, Findmypast has had a rebrand, and has completely refreshed the UK site’s design “as the brand enters a new decade”.
Their core features and services remain unchanged, the look and feel of the site has been significantly improved.
Findmypast’s original logo
They say … “At Findmypast, we want to inspire as many people as possible to explore their family history. We believe that understanding your past has the power to change your future and it’s important to convey that in everything we do.”
“The new-look site is designed to encourage more family history beginners to get started, while staying true to its roots as the must-have genealogy resource experienced genealogists know and love.”
As well as a new colour scheme, new record icons and minor navigation changes such as the new ‘Help & more’ button that directs new users to the resources they need, Findmypast is proud to introduce a new brand logo that reflects how family history is unique for each individual.
Users will see different variations of ‘my’ on the logo throughout their journey with Findmypast. These “mys” have been collected from members of our community, so are authentic and personal – just how family history should be.
Users will see Findmypast’s new tagline – “Where will your past take you?” – used across the site and on social media. This reflects how Findmypast helps researchers across the globe see their bigger picture by learning about their past, present and future. It is a celebration of lives understood backwards but lived forwards.
Findmypast is also reviewing how they describe their unrivalled collection of records and features by simplifying the language and methods used to speak directly to their members. Findmypast believes family history should be for everyone and seek to break down the barriers to entry by cultivating a warmer, more encouraging environment for family discoveries.
These changes are just the latest step in Findmypast’s drive to improve the experiences of all its users. Following on from the release of tree-to-tree hints earlier this year, researchers can expect to see a variety of new tools, features and record collections releases announced throughout 2020.
Their British site, findmypast.co.uk has already been updated, with the changed then being rolled out to findmypast.com, findmypast.com.au and findmypast.ie in the coming weeks.
