It’s been about 3 years since Living DNA entered the genealogy DNA testing world. Their test has always been unique in that they offered the most detailed breakdown of geographic origins available, having the ability to break down your ancestry to 80 regions worldwide (three times the detail of other tests), and even breaking down British ancestry to 21 regions.
Now we have more big news from Living DNA, and that is that they now have FOUR different DNA test kits available, and with that have just launched their way into DNA health area.
The press release states that “Living DNA has also overhauled its customer results platform and introduced a new Wellbeing Kit experience for users, aiming to cut down 80% of illness and disease that is lifestyle-related. Unlike other firms that focus on health conditions, Living DNA is first exploring areas of your life influenced by your DNA where a customer can make changes which can lead to a greater quality of life.”
David Nicholson, co-founder advises “Before we launched Living DNA, we always felt and understood that the power DNA offers people an opportunity to enjoy a greater quality in their lives. This comes not only from enriching relationships with your family but also understanding the way your body responds to different diets and exercises. By looking at the whole picture, it’s possible to move from the era of post cause treatment to true preventative medicine.”
Living DNA Starter Kit – AUD$89/US$49/£49 + shipping
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The Living DNA starter kit, covering ancestry and wellbeing, is the best value DNA kit available. It’s perfectly designed for people who’ve heard about DNA testing but are unsure about which type of test to take. It gives you a taster experience of what is possible through a simple mouth swab. You can see:
- Your global ancestry breakdown across continents
- The ability to find people around the world who you share DNA with
- A nutrition report determining if your genetics indicate that you are prone to Vitamin D deficiency
- The type of exercise your muscles respond to best
Living DNA Ancestry Kit – AUD$169/US$99/£99 + shipping
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Living DNA’s ancestry experience is the most advanced in the industry, working to determine not only the countries where your ancestry is from, but where possible, sub-regions within those countries. The result is a DNA kit with the greatest number of DNA-based regions and sub-regions compared to any other in the industry. You will:
- Experience your ancestry at different points through history
- Uncover people who genetically match with you and are part of your ‘extended family’
- Learn about areas of the world where people live today who share your DNA
- Receive your recent ancestry report showing the countries and, where available, subregions your ancestors are from over the past 1000 years
- Delve into your extended ancestry exploring the migration paths your ancestors took out of Africa 80,000 years ago through today
This complete view of your ancestry is delivered through an intuitive interactive online platform as well as an optional hardcover personalised coffee table book for an extra cost.
Living DNA Wellbeing Kit – AUD$199/US$129/£129 + shipping
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Living DNA’s Wellbeing Kit is designed to cast a light on your unique genetics that play a part in your quality of life. Discover how through understanding your body, it may be possible to improve the quality of your life by making adjustments to your diet and exercise. Living DNA provides you with reports that indicate how your body responds to lifestyle-related analysis such as:
- How your body responds to different vitamins
- How your body breaks down foods to which your body may be sensitive to such as gluten or lactose
- How your body responds to different types of fitness.
- How we can help you understand what type of exercise best supports your body, for instance, DNA can indicate if you are better suited to running and sprinting or weight and circuit training.
Using a simple mouth swab, your DNA is analysed on the unique Living DNA system that allows us to provide a range of advanced reports focused around your goals. From weight management, vitality and digestion to strength and stamina, you will discover how genetically, your body breaks down different vitamins, food types and the exercise program that can support you. Understand the role genetics plays with your lifestyle choices and how you can optimise your wellbeing.
Living DNA Ancestry + Wellbeing Kit – AUD$259/US$179/£179 + shipping
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For the most complete experience, the combined ancestry and wellbeing DNA kit brings all the benefits of the two detailed products together at an incredible price. The combined DNA kit will enable you to understand the full depths of your ancestry, bringing family stories to life and unlocking goal-orientated wellbeing reports that help you to live a greater quality of life.
UPGRADE
Existing Living DNA customers will be able to upgrade their accounts from mid-November 2019 to purchase the Wellbeing experience for a reduced rate of US$49 (normally US$69) through until 31 December 2019.
